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PROFESSIONAL HISTORY

Work Experience

Summary I have over 21 years experience in art direction and applying user experience (UX) specifically for casual mobile F2P video games. I'm a Bachelor of Fine Arts (BFA) from Sir JJ Institute of Applied Art and specialized in illustration. I got my professional start in 2005 drawing cartoons and caricatures for the youth magazine called JAM (Just Another Magazine) in Mumbai. I was with Games2win Pvt. Ltd for almost 10 years between 2009-2019 as Art Director, I contributed hands- on to many projects for both web and mobile platforms. I worked on multiple subcategories of casual games like driving-simulators, role-playing, fashion, dress-up, runner, puzzle, match-3, virtual-world, idle tycoon and quiz. Currently I am with Cympl Studios Pvt Ltd. as an Art Director. I mainly drive the art and UX of Time Management Simulation Games and Hybrid Casual Games.

My core competencies include:
♦ Art Direction
♦ Game Art Management
♦ User Experience and Interface Design for games and mobile applications
♦ Unity 3D - Technical Art
♦ 2D Illustration
♦ Cartoons
♦ Caricature Art

ART DIRECTOR - CYMPL STUDIOS PVT LTD, PUNE

June 2021 - May 2025

  • Part of core leadership team and owner of Art-UI-UX.

  • Responsible for planning, execution and quality of all the art requirements of the company.

  • Managing and Mentoring the art team.

  • Support the Product Managers to plan and improve the game features and meet the KPIs

  • Collaborate with the game design team to propose and implement UX solutions.

  • Provide feedbacks and make sure the experience is consistent across all the platform

ART DIRECTOR - GAMES2WIN PVT LTD, MUMBAI

March 2009 - January 2019

  • Leading a team of 5 members; managing creative direction throughout development & lifecycle of the game

  • Liaising with external vendors and freelancers for additional art requirements

  • Recruiting for projects, providing them feedbacks and meeting the deadlines

  • Understanding and facilitating the production requirement and outsourcing the work to freelancers thus, reducing the cost

  • Directing efforts right from idea generation stage, producing sketches and discussing ideas for every aspect of the game, from the storyline and the design to the gameplay and the interface

  • Coordinating with Product Managers, Creative Team and Game Design Team for understanding & meeting the requirements of the client

  • Communicating graphic themes of style and goals of a product to the team

  • Ensuring quality, consistency, and compliance of the graphic production throughout the production process

  • Pitching innovative game features that are designed to improve customer acquisition; working closely with the team to effectively implement new features and systems

  • Controlling budgets, planning resources and managing both the team and the process

  • Collaborating with team members to implement and iterate on overall game vision

TEAM LEAD - ANIMEDIA INTERACTIVE, MUMBAI

April 2008 - March 2009

  • Supervised and supported Art Team of 7 members through the production & pre-production process

  • Worked with Game Designers, Writers, Animators & Programmers

  • Conceptualized and designed interfaces for multimedia games, products, and devices

  • Defined goals, clarified direction and collected and conveyed thoughts on best practices.

HEAD OF ART AND DESIGN - ARYAN MEDIA, MUMBAI

June 2007 - March 2008

  • Successfully designed & developed games for www.kheloyaar.com & www.zapak.com

  • Designed websites such as www.hiranandanihospital.com, mellowtrade.com, kheloyaar.com, www.hakonefun.com and www.hawkersmenace.com

  • Kheloyaar.com: Suggested innovative ideas and played a key role in development of games like Elefunda, Meenakshi, Bechki & Rope-Trick

  • zapak.com: Prepared concept art, layouts and menu art for projects like Love in Vacuum and Ravan

  • Infosys: Created Animated presentations for Infosys products like Know-Your-Client (KYC), New-Account- Opening (NAO), Global-Payment-System (GPS), Integration Business Solution (IBS) and XY to XI

CARTOONIST - JAM MAGAZINE

November 2004 - January 2007

  • Created cover illustrations-caricatures for bi-weekly magazine

  • Cartoons for different articles in magazine

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