PROFESSIONAL HISTORY
Work Experience
Summary I have over 21 years experience in art direction and applying user experience (UX) specifically for casual mobile F2P video games. I'm a Bachelor of Fine Arts (BFA) from Sir JJ Institute of Applied Art and specialized in illustration. I got my professional start in 2005 drawing cartoons and caricatures for the youth magazine called JAM (Just Another Magazine) in Mumbai. I was with Games2win Pvt. Ltd for almost 10 years between 2009-2019 as Art Director, I contributed hands- on to many projects for both web and mobile platforms. I worked on multiple subcategories of casual games like driving-simulators, role-playing, fashion, dress-up, runner, puzzle, match-3, virtual-world, idle tycoon and quiz. Currently I am with Cympl Studios Pvt Ltd. as an Art Director. I mainly drive the art and UX of Time Management Simulation Games and Hybrid Casual Games.
My core competencies include:
♦ Art Direction
♦ Game Art Management
♦ User Experience and Interface Design for games and mobile applications
♦ Unity 3D - Technical Art
♦ 2D Illustration
♦ Cartoons
♦ Caricature Art
ART DIRECTOR - CYMPL STUDIOS PVT LTD, PUNE
June 2021 - May 2025
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Part of core leadership team and owner of Art-UI-UX.
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Responsible for planning, execution and quality of all the art requirements of the company.
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Managing and Mentoring the art team.
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Support the Product Managers to plan and improve the game features and meet the KPIs
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Collaborate with the game design team to propose and implement UX solutions.
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Provide feedbacks and make sure the experience is consistent across all the platform
ART DIRECTOR - GAMES2WIN PVT LTD, MUMBAI
March 2009 - January 2019
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Leading a team of 5 members; managing creative direction throughout development & lifecycle of the game
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Liaising with external vendors and freelancers for additional art requirements
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Recruiting for projects, providing them feedbacks and meeting the deadlines
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Understanding and facilitating the production requirement and outsourcing the work to freelancers thus, reducing the cost
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Directing efforts right from idea generation stage, producing sketches and discussing ideas for every aspect of the game, from the storyline and the design to the gameplay and the interface
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Coordinating with Product Managers, Creative Team and Game Design Team for understanding & meeting the requirements of the client
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Communicating graphic themes of style and goals of a product to the team
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Ensuring quality, consistency, and compliance of the graphic production throughout the production process
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Pitching innovative game features that are designed to improve customer acquisition; working closely with the team to effectively implement new features and systems
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Controlling budgets, planning resources and managing both the team and the process
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Collaborating with team members to implement and iterate on overall game vision
TEAM LEAD - ANIMEDIA INTERACTIVE, MUMBAI
April 2008Â - March 2009
Supervised and supported Art Team of 7 members through the production & pre-production process
Worked with Game Designers, Writers, Animators & Programmers
Conceptualized and designed interfaces for multimedia games, products, and devices
Defined goals, clarified direction and collected and conveyed thoughts on best practices.
HEAD OF ART AND DESIGN - ARYAN MEDIA, MUMBAI
June 2007 - March 2008
Successfully designed & developed games for www.kheloyaar.com & www.zapak.com
Designed websites such as www.hiranandanihospital.com, mellowtrade.com, kheloyaar.com, www.hakonefun.com and www.hawkersmenace.com
Kheloyaar.com: Suggested innovative ideas and played a key role in development of games like Elefunda, Meenakshi, Bechki & Rope-Trick
zapak.com: Prepared concept art, layouts and menu art for projects like Love in Vacuum and Ravan
Infosys: Created Animated presentations for Infosys products like Know-Your-Client (KYC), New-Account- Opening (NAO), Global-Payment-System (GPS), Integration Business Solution (IBS) and XY to XI
CARTOONIST - JAM MAGAZINE
November 2004Â - January 2007
Created cover illustrations-caricatures for bi-weekly magazine
Cartoons for different articles in magazine
